Brits are split between chasing winter sun and embracing festive escapes, according to Expedia’s latest Winter Travel Outlook.
New data reveals growing interest in both long-haul tropical getaways and seasonal city breaks, with destinations like the Caribbean and Canada seeing the biggest spikes in demand.
Expedia has also revealed when the best time to travel this winter is, as well as the most popular international and UK winter destinations.
Melanie Fish, travel expert and spokesperson for Expedia, said: "Winter is becoming a season of extremes.
"Brits are either escaping the cold entirely for tropical beaches or seeking out destinations that embrace winter best.
"From Caribbean sunshine to Christmas markets in Poland and Sweden, people are choosing trips that help them enjoy the season rather than simply enduring it."
Best winter travel locations for 2026 and 2027
Expedia’s report shows that while classic favourites such as Paris, New York and Amsterdam remain the most searched destinations, travellers are venturing further afield for both sunshine and snowy charm.
The most popular international winter destinations are:
- Paris
- New York
- Amsterdam
- Bangkok
- Tenerife
- Dubai
- Tokyo
- Canary Islands
- Barbados
- Prague
Meanwhile, trending international destinations have also been highlighted.
Exuma, in The Bahamas, has seen a 115% surge in interest, followed by Curaçao (up 40%), Phu Quoc in Vietnam (up 30%), Martinique (up 30%) and Ocho Rios in Jamaica (up 20%).
For those embracing the colder months, Quebec City in Canada has seen a 75% increase in searches.
Other wintery destinations on the rise include Malmö in Sweden (up 45%), Zakopane in Poland (up 20%), and Turin in Italy (up 20%).
Travellers are also looking for unique seasonal experiences, Expedia says.
Quebec City is attracting visitors with its European charm and "fairytale" winter scenery, while Hakone in Japan (up 40%) is drawing interest for its mountain views, hot springs and traditional Japanese culture during the colder months.
The trend isn’t limited to international travel, with Expedia also picking out the most popular UK destinations this winter:
- London
- Edinburgh
- Manchester
- York
- Liverpool
Other festive UK destinations are also seeing a rise in demand, with Cardiff up 45%, Oxford up 35%, and Harrogate up 30%.
Many travellers are seeking out Christmas markets, seasonal events and winter atmosphere without leaving the country.
The Cotswolds (up 30%) and Torquay (up 20%) are also gaining traction as travellers look for peaceful countryside and coastal escapes during the winter months.
Best times to fly and stay in winter 2026 and 2027
Expedia also identified key dates for travellers hoping to save on flights and accommodation this season.
The cheapest days to fly internationally are December 4 and February 18, while domestic flights are lowest on February 4 and 7.
The most expensive international travel days are December 16 and 19, and for domestic flights, January 3 and 13.
For accommodation, the lowest international rates are on January 7 and 13, while domestic stays are cheapest on January 10 and 18.
The priciest nights abroad are December 26 and February 13, while December 10 and February 1 are the most expensive domestically.
How to save money on winter travel in 2026 and 2027
Expedia recommends several tips for saving on winter travel.
Travellers who can be flexible with their departure dates should avoid the mid-December peak and target early December or mid-February for the lowest fares, the company advises.
Expedia’s Flight Deals feature shows fares that are at least 20% lower than typical predicted prices.
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Expedia One Key members can receive notifications when airline prices drop by using tools such as Price Tracking on the app, and consider booking package deals—combining flights, hotels, car hire and activities—to unlock savings compared to booking separately.
Expedia’s One Key loyalty programme offers members 10% or more off over 500,000 stays worldwide with Member Prices, and VIP Access properties may provide benefits like savings, free in-stay perks and upgrades.
Whether seeking a tropical escape or a winter wonderland, British travellers are making the most of the season by booking trips that match their mood and budget, according to Expedia.
Have you got any travel plans for this winter? Let us know in the comments.
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