GWYNEDD Council Primary Schools showed their support for a national vegetable advertising competition last week.

The competition was set up in a bid to encourage children and young people to eat more vegetables and improve their health and wellbeing.

Renowned TV food campaigner Hugh Fearnley-Whittingstall teamed up with the Peas Please initiative, led by Food Cardiff in Wales, to launch the new Veg Advertising Fund.

Gwynedd Council Primary Schools backed the campaign by displaying posters and holding a themed day on Friday, January 19.

£296.6 million gets spent on confectionery, snacks, fruit, veg and soft drink marketing in the UK each year. However, only 5% of that total is allocated to fruit and veg.

That is why the competition was set up - in order to give more recognition to the veg industry.

The winner of the Peas Please initiative's competition was chosen by a panel of children from Wales, England and Scotland and advertising experts.

The winning design is now being displayed through various Council owned primary school's in Gwynedd, as well as in hundreds of other canteens across Wales.

The poster ad highlights a fun approach to promoting vegetable consumption that some believe is severely missing from the advertising industry today.