WALES' favourite seaside towns and those that fail to impress have been named by consumer body Which?.
The magazine, which is published by the Consumers' Association charity, named Bangor as one of its least favourite seaside towns, following a survey of more than 5,000 people. It received a score of 46 per cent and just one star for its food and drink offering, scenery and shopping and two stars for its 19th century pier.
It had an average hotel price of £82.
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The survey asked people for their views on a range of criteria including the quality of the beaches, scenery, food and drink, accommodation, tourist attractions, shopping and value for money.
Colwyn Bay was also in the bottom 30, scoring 55 per cent. It secured just two stars for its food and drink offering, tourist attractions, scenery and value for money, and just one star for its shopping offering. It achieved an average hotel price of £90.
Llandudno, with an average hotel price of £79, fared better but only just and finished last in the top 30 with 74 per cent, but its seafront and pier received five stars, while scenery also earned five stars.
Conwy, with an average hotel price of £109, achieved 75 per cent and also received five stars for scenery, whilst the Italianate-style village of Portmeirion in Gwynedd secured 80 per cent. It has a sky-high average hotel price of £211.
Bamburgh in Northumberland took the top spot in Which?'s survey for the sixth year running, with an overall destination score of 84 per cent.
Bognor Regis finished in last place with a destination score of 41 per cent and scored just one star in most categories.
Rory Boland, Editor of Which? Travel said: "The North East has emerged as this year’s favourite seaside spot, a reflection of its outstanding beaches and the fact that holidays here can be fantastic value for money.
“It also shows that there are special seaside towns in every corner of the UK. From Swanage to Plockton, Southwold to Conwy, you’ll have a great time in many of the country’s lesser-known destinations, and should save some money too.
“Whether you're returning to a much-loved seaside town or discovering a hidden gem, there’s something for everyone.”
Which? looked at hotel prices from Kayak, based on hotels with a three or four-star rating, using searches made from April 1, 2025 to March 31, 2026.
The online survey was conducted in January to February 2026 and took in views from 5,320 Which? Connect panel members.
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