Shoppers have started to see a twist on a popular Coca-Cola product in UK stores, which gives them a chance to win exclusive prizes.
The new “Superfan” Can of Coca-Cola is bigger at 500ml and has been launched to celebrate the brand’s Premier League matchday role.
Fans can win Premier League experiences by buying their own cans in stores now.
The new packaging can be found on a few products - Coca‑Cola Original Taste, Coca‑Cola Zero Sugar and Diet Coke cans.
The cans have a QR code on them that takes fans to the brand’s promotional hub, where they can answer a weekly skills-based question and select their favourite team for a chance to win Premier League prizes, including:
- A pair of General Admission tickets to one of the final two weekends of the Premier League season
- £1,000 spending money
- A signed Premier League Club shirt
If a winner’s chosen team produces the season’s top goal scorer or goalkeeper with the most clean sheets, that fan will present the Premier League Golden Boot or Golden Glove trophy.
Where you can buy the new Coca-Cola can
Look out for the new can in Sainsbury’s, Tesco, Asda, Morrisons and Co-op.
On Instagram, where the launch of the can was shared by the brand, fans got excited about the new item, which is bigger than the usual 330ml can.
One said: “This is amazing I can't wait please keep it forever”.
This person shared: “500ML CANS?! INJECT IT INTO MY BLOODSTREAM”.
Elodie Peribere, Senior Marketing Director, Coca‑Cola GB, said: “Football brings fans together like nothing else, especially at the end of the season when every goal, every save and every point matters.
“With the new 500ml Superfan Can, we’re giving supporters a bigger way to feel those moments and the chance to unlock truly unforgettable Premier League experiences.”
The competition will run for nine weeks (starting from March 2).
When was Coca-Cola first made?
Coca-Cola was first served in Atlanta, Georgia, USA.
“Back on May 8, 1886, the world’s first Coca-Cola was served at Jacobs’ Pharmacy in Atlanta, Georgia.
“It was the creation of Dr. John Pemberton as a tonic for common ailments.
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“He likely had no idea what was in store for his product, the company, and an industry that would grow into the giant it is today”, according to the Library of Congress website.
Before he made Coca-Cola, he invented French Wine Coca.
The website added: “In 1885, he introduced Pemberton’s French Wine Coca, an alcoholic beverage billed as a nerve tonic and cure for headaches, inspired by Vin Mariani.”
What’s your favourite Coca-Cola product? Let us know in the comments below.
