A North Wales food wholesaler has taken over a rival company as part of its ongoing expansion.

Harlech Foodservice, based in Harlech, has acquired Celtic Foodservices, with the company saying it is a "perfect fit."

This take-over is part of a broader £6 million plan by Harlech Foodservice to create 150 new jobs.

Most recently, Harlech unveiled a new depot in Carmarthen, where 15 sales staff and delivery drivers have already been hired.

Over the last three years, the company has seen a steady growth, with sales increasing from £32 million to a record turnover of around £50 million.

Harlech attributes this expansion to an increasing demand in South West Wales, specifically in the hospitality sector.

All 12 staff members from Celtic Foodservices are expected to transfer to Harlech, including director Jason Davies.

As part of the acquisition, the premises of Celtic Foodservices in Pembroke Dock will be part of the new set up.

Harlech managing director David Cattrall said: "I am delighted we have successfully acquired Celtic Foodservice and this strategic acquisition is a significant step forward in our mission to expand our footprint into South Wales.

"Celtic Foodservice has built a strong reputation for delivering high-quality products and exceptional service to its customers.

"By integrating Celtic Foodservice into our operations, we are poised to deliver even greater value to our customers through an expanded range of products, improved logistics, and enhanced customer service capabilities."

Mr Cattrall also said: "There is clearly a big appetite for our approach in disrupting the way foodservice companies have traditionally operated.

"We have rejected the common practice of having inflated prices and increasing 'negotiated' prices without notice.

"Instead we have launched our new Trust Our Prices strategy with transparent and competitive pricing, backed up by excellent customer service."