A new festival celebrating the art and culture of wild running will take place at Snowdonia's Llechwedd this October.

Wild Thoughts Festival will feature music, literature, photography, conversation and more, all in the spectacular setting of Snowdonia National Park.

Tickets are now on sale for the three-day Festival will take place from October 15 -17 and include high-profile speakers and hidden gems, as well as guided trail runs through the majestic Snowdonia countryside.

Workshops will be available for those who want to create their own artistic responses.

Every event at Wild Thoughts Festival celebrates two fundamental freedoms: the right to creative expression and the right to roam the countryside.

Wild Thoughts, ‘Meddyliau Gwyllt’ in Welsh, celebrates all things locally sourced - and that includes culture.

Runners and creatives James Gough and Daniel Bye founded the Wild Thoughts Festival.

The pair met as a result of cancelled events during the Covid-19 crisis, and found a shared passion.

James Gough said: "We're delighted to be partnering with Llechwedd on the first Wild Thoughts Festival.

"Wild Thoughts has been a simmering dream of mine, and separately Dan's, for many years. Particularly in 2020, we have found that poetry, music and the ability to reach the hills on foot have been fundamental ways to escape and recharge.

"Getting to share and explore these passions at the amazing Llechwedd site is going to be very special."

Michael Bewick Managing Director of Llechwedd said: "We are delighted that Wild Thoughts have chosen Llechwedd for their inaugural festival celebrating all things running, mindfulness and literature.

"We are especially excited that Wild Thoughts will be the first major event to be held in and around Plas Weunydd, our new luxury Bed & Breakfast, as well as at our multi-award-winning glampsite; Llechwedd Glamping.

"As a business we have been here at Llechwedd since the 1840s and feel a close bond with both the natural and man-made landscapes here and welcome any opportunity to share them with the wider world.”

Early bird tickets are on sale now from llechwedd.co.uk with announcements to follow in February about the major names in running and culture that will feature in the programme.