ONLINE shoppers in Gwynedd have been urged to stay safe and shop wisely this Christmas.

Gwynedd Trading Standards asked residents to beware of fake products and scams as online criminals are likely to take advantage of the festive shopping rush.

"If something looks like it is too good to be true, the likelihood is that it is," a statement by trading officers said. "There is a strong possibility that the goods are fake or part of a scam.

"Make sure you are buying from a recognised website, make sure the payment pages are safe and remember to log out as soon as you have completed your purchase.

"Remember that if you are making a payment of over £100, a credit card is the safest way to pay.

"If you are making a purchase through an on line auction or social media marketplace never transfer money directly to the seller as it is possible you could be scammed.

"At Christmas time it is likely that you will receive various offer electronically on your computer – never click on any links that accompany these emails.

"Be careful at this time of the year and be vigilant about counterfeit goods – they may be in breach of trademark or copyright legislation.