More than 2,400 jobs are at risk as rent-to-own operator BrightHouse sank into administration.

The company, which operates around 240 outlets – including stores in Colwyn Bay, Rhyl and Bangor – closed all its stores following advice from the Government in relation to the coronavirus but has now appointed administrators Grant Thornton to keep running the business, and collecting money from customers.

BrightHouse is the UK’s largest weekly payment retailer, selling home furniture, appliances, and computing.

Customers of the Colwyn Bay store based near the Bay View Centre, Rhyl's branch located in the White Rose Centre and Bangor's in the Deiniol Shopping Centre, will still get their appliances looked after by the company, until their contracts run out, at which point the business will wind up. But there will be no new rent-to-own sales.

Administrators were appointed to Caversham Finance Limited, which trades as BrightHouse, and Caversham Trading Limited (CTL), which supports the business’s logistics, warranty and insurance claims. Administrators said they “will continue to trade the businesses in line with Government guidance as to remote working or, where essential services are being carried out, only in circumstances where we can provide for employee and customer safety.”

The businesses had already started remote working before administrators were appointed, in response to the coronavirus outbreak. All stores were already closed.

The administrators said: “The logistics and engineering business of CTL will continue to assist in dealing with those customers who have claims for essential home item repairs and will continue deliveries of smaller items to customers’ doorsteps, to ensure where possible, customers’ products remain in working order.”