A MID Wales woman has won a festive cooking competition that urges families to swap their traditional turkey dinner for Welsh Beef this Christmas.
Organised by Hybu Cig Cymru Meat Promotion Wales (HCC) as part of their campaign to encourage people to switch to local beef, Elinor Bright saw off hundreds of applications to win the challenge with her roast sirloin of Welsh Beef with a Perlas cheese, sundried tomato and pine nut stuffing.
Elinor, 23, a former pupil at Berriew Primary School and Welshpool High School, was chosen as one of four finalists to compete in a cook-off at Llanerch Vineyard in Cardiff on December 5, where she wowed a panel of judges before winning the week-long public vote.
“I am delighted to win this competition and am really grateful to everyone who voted for me,” explained Elinor, who now lives in Llanidloes and works as an Environmental Health Officer at Ceredigion County Council.
“I received some fantastic comments from the three judges who tasted my dish and now look forward to the recipe appearing on the HCC website.
“Beef is a fantastic alternative to turkey at Christmas, especially when served with some of the finest ingredients Wales has to offer.”
Food blogger Matt Appleby described Elinor’s dish as “tasting as good as it looked”, while award-winning food writer Nicki Tudor said: “Rare-roast Welsh Beef sirloin with a rich, cheesy stuffing. The stuffing is a balance of sweet tomatoes, crunchy pine nuts and salty cheese. Great for a Christmas dinner with a twist."
Welsh Beef is one of only 30 products in the UK to hold the coveted PGI status, which stands for Protected Geographical Indication, one of the European Union schemes to identify regional produce.
This means that only beef that has been born and reared in Wales with its unique climate and traditional farming methods can be called Welsh Beef. It is one of the country’s most well-known exports.
Elinor’s recipe will appear on www.eatwelshbeef.co.uk as well as Facebook and Twitter to inspire others in their festive cooking.
She will also be treated to a VIP London food trip including dinner at a top London restaurant.